How to Create an Effective Facebook Advertising Campaign with Ads Manager

Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. By now you probably have heard the news that Facebook is making significant changes to its News Feed algorithm. Before you commit to an increased Facebook advertising budget, find out how to best use Ads Manager to your advantage.

Join us on Friday, April 6 from 10:00 am to 11:30 am at Machias Savings Bank Community Room in Brewer for a FREE seminar to learn how to best use Facebook Ads Manager. In this session you’ll learn:

1. How to navigate Ads Manager
2. How to install and use the Facebook Pixel
3. How to create custom and lookalike audiences

 About the Speaker

Ally Scott is the Director of Marketing at Pulse Marketing Agency. Ally holds an MBA from Husson University and a bachelor’s degree in media studies from the New England School of Communications at Husson University, with a concentration in marketing communications. She has thorough knowledge in the research, development, and implementation of marketing strategy, as well as experience in graphic design, video, photography, and web design.

Ally manages the marketing department and oversees the successful implementation of Pulse’s clients’ campaigns. She is also in charge of executing the marketing programs for the agency’s largest clients. She is a terrific marketer and highly respected by Pulse’s clients and partners.